Blueline Surf & Paddle Co. | Jupiter Surf & Coastal Apparel

Jupiter’s Premier Surf Shop & Paddleboard and Kayak Rentals

Shop online or in Jupiter, FL

Rent Paddleboards SHOP SUN SHIRTS

The 2026 Masters Collection

Limited edition gear for the tournament fan. Featuring our custom Blueline tees and the OluKai Azalea Series.

Shop The 2026 Masters Collection

Front and Back view of the Blueline Masters T-Shirt 2026 in Ice Blue featuring the custom green and gold Florida flag and golf pin graphic.

Back view of the Blueline Masters T-Shirt 2026 in White featuring the custom Green and Gold Florida flag and golf pin graphic.

Blueline Masters T-Shirt 2026 $34.95

Available in 2 colors

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Blueline Lighthouse Golf Ball $4.69

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Blueline Masters 2026 Performance Rope Hat - Navy $39.95

OluKai Wai‘alae Masters Azalea Edition slip-on in Tapa, side view showing spikeless outsole and leather-look finish.

OluKai Wai‘alae Masters Azalea Edition slip-on, top-down view highlighting the unique Azalea floral pattern and Drop-In Heel design.

OluKai Wai‘alae | Masters Azalea Edition $130.00

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Performance Sun Gear & Hats

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Shop Blueline Men's UV Sun Shirts Shop Blueline Women's UV Sun Shirts Shop Blueline Kids UV Sun Shirts Shop Blueline Jupiter Surf Hats

Blueline Surf and Paddle OG Circle long sleeve UV sun shirt at Guanabanas

Man wearing a charcoal heather Blueline OG Circle long sleeve UV sun shirt standing on a dock in Jupiter, Florida.

Blueline OG Circle UV Long Sleeve Sun Shirt – Charcoal Heather $49.99

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white and gray Blueline OG Circle long sleeve UV sun shirt in Jupiter Florida

Man wearing a white and gray Blueline OG Circle long sleeve UV sun shirt standing on a dock in Jupiter, Florida.

Blueline OG Circle UV Long Sleeve Sun Shirt – White / Gray $49.99

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Man wearing a white and gray Blueline OG Circle UV sun hoodie standing on a dock in Jupiter, Florida.

Blueline OG Circle UV Sun Hoodie – White / Gray $57.99

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Blueline Surf and Paddle Co. and Anetik sun shirts on a boat in Jupiter Florida

Vintage Blueline Logo ANETIK Low Pro Tech Hoody – Olive $79.99

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Light blue Blueline Marlin UV sun hoodie showing front and back views with marlin graphic, designed for sun protection on the water.

Blueline Marlin UV Sun Hoodie – Arctic Blue $54.95

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Man wearing a heather smoke camo Blueline OG Circle UV sun hoodie walking on a dock in Jupiter, Florida.

Blueline OG Circle UV Sun Hoodie – Heather Smoke Camo $59.99

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Couple wearing Blueline OG Circle UV sun hoodies in heather denim and true navy standing outdoors in Jupiter, Florida.

Blueline OG Circle UV Sun Hoodie – Heather Denim / True Navy $57.99

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Man wearing a white and gray Blueline OG Circle short sleeve UV sun shirt holding fishing gear on a boat in Jupiter, Florida.

Blueline OG Circle UV Short Sleeve Sun Shirt – White / Gray From $39.95

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Woman wearing Blueline Surf & Paddle UV shirt and blue hat holding a Blueline Jupiter Lighthouse koozie on the Intracoastal Waterway in Jupiter, Florida, showcasing South Florida surf and paddle lifestyle apparel.

Women’s OG Blueline Logo UV Long Sleeve – White $48.00

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W. OG Logo OT UV Hood HBCM Hthr. Blue Camo $55.00

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W. OG Logo OT UV LS HDN Hthr Denim $48.00

Blueline Surf & Paddle Co. $100 digital gift card

Blueline E-Gift Card From $25.00

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Bahamas Conch Women's Breeze UV Hood Hthr White $69.95

Bahamas Conch Women's Breeze UV Hood Hthr. Sky $69.95

Bahamas Conch Youth LowPro Hood Sky $49.95

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Bahamas Conch Youth LowPro Hood Seafoam $49.95

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Back of kids Ocean Tec & Blueline Surf and Paddle Co. UPF hoodied long sleeve shirt.

Ocean Tec & Blueline Surf & Paddle Co. kids smoke gray camo UV hoodie providing UPF sun protection. Made in the USA.

Kids Blueline UV Hoodie Smoke Gray From $45.00

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OG Logo Youth OT UV Hood HGCM Green Camo $48.00

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OG Logo Youth OT UV Hood HBCM Blue Camo Navy $48.00

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OG Logo Youth OT UV Hoodie Fuchsia $45.00

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OG Logo Youth OT UV LS HGCM Hthr. Green Camo From $42.00

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OG Logo Youth OT UV LS HBCM Hthr. Blue Camo From $42.00

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Blueline Script Hat light blue and navy coastal trucker hat from surf shop in Jupiter Florida

Blueline Script Hat – Light Blue/Navy $39.95

Blueline Script Hat navy and white coastal snapback hat from surf shop in Jupiter Florida

Blueline Script Hat – Navy/White $39.95

Blueline Script Hat white and black snapback coastal hat from surf shop in Jupiter Florida

Blueline Script Hat – White/Black $39.95

Blueline Script Hat black and white snapback coastal hat from surf shop in Jupiter Florida

Blueline Script Hat – Black/White $39.95

Classic Blueline Cord Hat – Dusty Rose / Stone | Jupiter Florida Surf Shop $39.95

Classic Blueline Cord Hat – Cadet / Stone | Blueline Surf & Paddle Jupiter Florida $39.95

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Classic Blueline Rope Hat – Black / White | Blueline Surf & Paddle Jupiter Florida $39.95

Blueline corduroy hat in charcoal with seafoam embroidery photographed along the Intracoastal in Jupiter Florida

Classic Blueline Cord Hat Charcoal/Seafoam HC FL $39.95

Two paddlers gliding over clear turquoise water near Jupiter, Florida — a Blueline Surf & Paddle Co. paddleboard and kayak rental experience.

Shop the Blueline Collection

Premium coastal apparel and beach lifestyle gear inspired by Jupiter, Florida.

Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf & Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.

Blueline Men's Apparel

Blueline Women’s Apparel

Blueline Jupiter Surf Hats

Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background

Blueline Men's UV Sun Shirts

Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.

Blueline Kids Apparel

From The Blog

Our latest events, updates and reviews.

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From Jupiter to Augusta: The 2026 Blueline Masters Collection

The wait for golf’s biggest stage is almost over. Our 2026 Masters Collection has officially landed, featuring exclusive tournament-inspired tees, performance rope hats, and collector’s ball markers. From our signature...

Men’s UV Sun Shirts in Jupiter, Florida | Premium Fishing, Surf & Boat Shirts

Stay cool and protected in the Florida sun with premium men’s UV shirts from Blueline Surf & Paddle in Jupiter. Built for fishing, surfing, boating, and everyday coastal living.

Best Kayak & Paddleboard Rentals in Jupiter, Florida - 2026 Guide

Stop hauling boards across parking lots! Launch directly from our private dock and explore the best of Jupiter’s waterways. Whether you're a first-timer looking for our $20 'Intro to Paddling'...

Jupiter Spring Essentials

Hand-picked gear for the boat, the beach, and the dock.

Shop JUP LIFE Apparel – Jupiter Florida Clothing & Lifestyle Gear

Jupiter Sucks Don’t Move Here t-shirt back graphic featuring Jupiter Lighthouse design in Jupiter Florida

Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf & Paddle Jupiter Florida $34.95

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Otto JUP Hat Blue / Pink $27.99

Men’s Blueline Vineyard Vines collaboration quarter zip pullover lifestyle photo

Blueline × Vineyard Vines Club Quarter Zip Coastline lightweight performance pullover in Jupiter Florida coastal setting

Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer $148.00

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Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf & Paddle $34.00

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Jupiter, Florida

The Blueline Story

Born in Jupiter, Florida, Blueline Surf & Paddle Co. blends coastal culture with surf, paddle, and beach lifestyle. Since 2010, we’ve connected locals and visitors through apparel, rentals, and community, helping people live the true Jupiter lifestyle.

Read Our Story

"Exploring Jupiter by paddleboard was the highlight of our trip thanks to the great folks of Blueline!"

Jane S.

About Blueline Surf & Paddle Co.

Blueline Surf & Paddle Co. in Jupiter, FL blends surf, paddle, and coastal living. From paddleboard and kayak rentals at our waterfront launch to our signature Blueline apparel, soft t-shirts, UV shirts, hats, hoodies and hand picked coastal lifestyle brands, everything is designed for comfort and South Florida living.