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Jupiter’s Surf & Coastal Lifestyle Shop

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Group of paddlers on stand-up paddleboards exploring the calm waterway around Sawfish Island near Jupiter, Florida. Paddleboard and kayak rentals, tours, and lessons available at Blueline Surf & Paddle serving Jupiter and Palm Beach County.

Stand Up Paddleboards and Kayaks available for rent throughout Jupiter and the Palm Beaches

Paddle Board &
Kayak Rentals

Book paddling tours, lessons, and explore the South Florida lifestyle with Blueline Surf and Paddle.

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Our Latest Gear!

Blueline Apparel – T-Shirts, Hats, Hoodies & Accessories!

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Blueline Hampton 1/4 Zip Indigo Hampton 1/4 Zip Indigo heavyweight French terry sweatshirt by Blueline Surf & Paddle in Jupiter Florida
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Blueline Hampton 1/4 Zip Indigo $124.00
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Jupiter Sucks Don’t Move Here t-shirt back graphic featuring Jupiter Lighthouse design in Jupiter Florida Jupiter Sucks collab t-shirt indigo with small front logo by Blueline Surf and Paddle in Jupiter Florida
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Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf & Paddle Jupiter Florida $34.95
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Blueline diamond corduroy hat in bone cream with navy patch photographed in Jupiter Florida
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Diamond Cord Hat – Bone Cream / Navy | Blueline Surf & Paddle Jupiter Florida $39.95
Classic Blueline Cord Hat Agave/Athletic Gold HC FL
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Classic Blueline Cord Hat Agave/Athletic Gold HC FL $39.95
Classic Blueline Cord Hat – Dusty Rose / Stone | Jupiter Florida Surf Shop
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Classic Blueline Cord Hat – Dusty Rose / Stone | Jupiter Florida Surf Shop $39.95
Women’s Jupiter Sucks crop tee dark heather grey with small chest logo by Blueline Surf and Paddle in Jupiter Florida Women’s Jupiter Sucks crop tee dark heather grey with small chest logo by Blueline Surf and Paddle in Jupiter Florida
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Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf & Paddle $34.00
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Blueline diamond canvas hat in quarry and navy photographed in Jupiter Florida
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Diamond Canvas Hat – Quarry / Navy | Blueline Surf & Paddle Jupiter Florida $39.95
Blueline Skiff rope hat in twilight navy photographed along the Intracoastal in Jupiter Florida
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Skiff Hat w/Rope – Twilight | Blueline Surf & Paddle Jupiter Florida $39.95
Two paddlers gliding over clear turquoise water near Jupiter, Florida — a Blueline Surf & Paddle Co. paddleboard and kayak rental experience.

Jupiter & Palm Beach County

Kayak and Paddleboard Rentals

Stand Up Paddleboard & Kayak Rentals, TNRL, Group Classes, Tours and Events

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Group of friends wearing Blueline Surf & Paddle apparel sharing a toast under a tiki hut in Jupiter, Florida. Celebrating the South Florida lifestyle that inspires the Blueline brand.

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Blueline Apparel & Beach Gear

Blueline T-shirts, Hats, UV Shirts, Hoodies, Stickers & Coastal Essentials

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Community Event

Tuesday Night Race League

Jupiter's Weekly Paddle League

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Shop the Blueline Collection

Premium coastal apparel and beach lifestyle gear inspired by Jupiter, Florida.

Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf & Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.
Blueline Men's Apparel
blueline-womens-apparel-jupiter-lifestyle-jeep
Blueline Women’s Apparel
Dog wearing the Original Blueline Surf & Paddle Co. hat while being held by a woman in a blue sun shirt — showcasing the classic OG logo and Jupiter, Florida coastal lifestyle.
Blueline Hats
Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background
Blueline Men's UV Sun Shirts
Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.
Blueline Kids Apparel

Blueline Best Sellers

Our most-loved coastal apparel and gear.

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Blueline Surf & Paddle Co. $100 digital gift card
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Blueline E-Gift Card From $25.00
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Jupiter Lite Deadwood Tree Camo Hoodie Jupiter Lite Deadwood Tree Camo Hoodie
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Jupiter Lite Deadwood Tree Camo Hoodie $59.95
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Blueline Surf and Paddle OG Circle long sleeve UV sun shirt at Guanabanas Man wearing a charcoal heather Blueline OG Circle long sleeve UV sun shirt standing on a dock in Jupiter, Florida.
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Blueline OG Circle UV Long Sleeve Sun Shirt – Charcoal Heather From $45.99
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Man sitting on the docks at Guanabanas in Jupiter, FL wearing a blueline asphalt shirt back view. Man wearing a dark asphalt gray Blueline short sleeve T-shirt with an orange and blue faded OG Blueline logo while sitting on a dock near the water.
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OG Blueline Logo T-Shirt – Asphalt Blend / Orange + Blue Fade From $29.99
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Jupiter, Florida

The Blueline Story

Born in Jupiter, Florida, Blueline Surf & Paddle Co. blends coastal culture with surf, paddle, and beach lifestyle. Since 2010, we’ve connected locals and visitors through apparel, rentals, and community, helping people live the true Jupiter lifestyle.

Read Our Story
Group of friends wearing Blueline Surf & Paddle apparel sharing a toast under a tiki hut in Jupiter, Florida. Celebrating the South Florida lifestyle that inspires the Blueline brand.

"Exploring Jupiter by paddleboard was the highlight of our trip thanks to the great folks of Blueline!"

Jane S.

About Blueline Surf & Paddle Co.

Blueline Surf & Paddle Co. in Jupiter, FL blends surf, paddle, and coastal living. From paddleboard and kayak rentals at our waterfront launch to our signature Blueline apparel, soft t-shirts, UV shirts, hats, hoodies and hand picked coastal lifestyle brands, everything is designed for comfort and South Florida living.