Surf Shop Jupiter FL | Summer Gear Is Here & Paddle Rentals

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Performance Sun Gear & Hats

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Shop Men’s UPF Sun Shirts in Jupiter, Florida Shop Blueline Women's UV Sun Shirts Shop Blueline Kids UV Sun Shirts Shop Blueline Jupiter Surf Hats

Diamond Ghostlite Tech Hoody Dark Olive $90.00

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Diamond Ghostlite Tech Hoody Charcoal $90.00

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OG Logo Hooded UV Sun Shirt Coral $59.99

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Marsh Wear hooded sun shirt heather smoke worn by model breathable UV fishing shirt Jupiter Florida

Marsh Wear Blueline hooded sun shirt light blue front view

Marsh Wear x Blueline Diamond Buxton Hooded Sun Shirt | Jupiter Performance Hoodie $59.00

Available in 2 colors

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Outerknown Hooded Sun Shirt | Men’s UPF 50+ Performance Shirt Jupiter FL $98.00

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Back view of Rectangle Palm Hooded UV Sun Shirt Sandbar from Blueline Surf & Paddle Co. featuring palm-inspired coastal artwork and lightweight sun protection performance fabric.

Front view of Rectangle Palm Hooded UV Sun Shirt Sandbar from Blueline Surf & Paddle Co. featuring lightweight UPF performance fabric designed for fishing, boating, and the Jupiter Florida coastal lifestyle.

Rectangle Palm Hooded UV Sun Shirt Sandbar $59.95

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Back view of Rectangle Palm Hooded UV Sun Shirt Navy from Blueline Surf & Paddle Co. featuring palm-inspired coastal artwork and lightweight sun protection performance fabric.

Front view of Rectangle Palm Hooded UV Sun Shirt Navy from Blueline Surf & Paddle Co. featuring lightweight UPF performance fabric designed for fishing, boating, and the Jupiter Florida coastal lifestyle.

Rectangle Palm Hooded UV Sun Shirt Navy $59.95

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Back view of Vintage Duck Camo Hooded UV Sun Shirt from Blueline Surf & Paddle Co. featuring vintage coastal artwork and lightweight 3Flex UPF performance fabric for saltwater adventures.

Front view of Vintage Duck Camo Hooded UV Sun Shirt from Blueline Surf & Paddle Co. featuring lightweight Ocean Tec 3Flex performance fabric designed for fishing, boating, and sun protection.

Vintage Duck Camo Hooded UV Sun Shirt $59.99

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Women’s OG Logo Hooded UV Sun Shirt Coral $55.00

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W. OG Logo OT UV LS HDN Hthr Denim $48.00

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W. OG Logo OT UV Hood HBCM Hthr. Blue Camo $55.00

Woman wearing Blueline Surf & Paddle UV shirt and blue hat holding a Blueline Jupiter Lighthouse koozie on the Intracoastal Waterway in Jupiter, Florida, showcasing South Florida surf and paddle lifestyle apparel.

Women’s OG Blueline Logo UV Long Sleeve – White $48.00

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Bahamas Conch Women's Breeze UV Hood Hthr. Sky $69.95

Bahamas Conch Women's Breeze UV Hood Hthr White $69.95

Blueline Surf & Paddle Co. $100 digital gift card

Blueline E-Gift Card From $25.00

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Pink Youth Bahamas Lobster Hooded UV Sun Shirt from Blueline Surf & Paddle Co. featuring breathable sun protection performance fabric and Bahamas-inspired coastal artwork.

White Youth Bahamas Lobster Hooded UV Sun Shirt from Blueline Surf & Paddle Co. featuring lightweight UPF performance fabric and colorful island-inspired artwork for beach days and boating adventures.

Youth Bahamas Lobster Hooded UV Sun Shirt $45.00

Available in 3 colors

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Back view of youth white UV hood shirt for fishing boating beach and paddleboarding in Florida

Youth Rectangle Palm UV Hood Shirt White $45.00

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Back view of Youth Rectangle Palm Hooded UV Sun Shirt Sandbar from Blueline Surf & Paddle Co. featuring palm-inspired coastal artwork and lightweight sun protection performance fabric for kids.

Front view of Youth Rectangle Palm Hooded UV Sun Shirt Sandbar from Blueline Surf & Paddle Co. featuring lightweight UPF performance fabric designed for beach days, boating, fishing, and outdoor adventures.

Youth Rectangle Palm Hooded UV Sun Shirt Sandbar $45.00

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OG Logo Youth Hooded UV Sun Shirt Coral $45.00

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Back of kids Ocean Tec & Blueline Surf and Paddle Co. UPF hoodied long sleeve shirt.

Ocean Tec & Blueline Surf & Paddle Co. kids smoke gray camo UV hoodie providing UPF sun protection. Made in the USA.

Kids Blueline UV Hoodie Smoke Gray From $45.00

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OG Logo Youth OT UV LS HGCM Hthr. Green Camo $45.00

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OG Logo Youth OT UV LS HBCM Hthr. Blue Camo $45.00

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OG Logo Youth OT UV Hoodie Fuchsia $45.00

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Triangle Lighthouse Hat w/Rope Black Label Azure $41.95

Triangle Lighthouse Hat w/Rope Black Label Snow $41.95

Lightweight black performance rope hat designed for fishing boating and surfing in Jupiter Florida

Triangle Lighthouse Excursion Rope Hat - Midnight Black $41.95

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Triangle Lighthouse Excursion Rope Hat - Navy $41.95

Breaker blue Jupiter Lighthouse Strapback Hat from Blueline Surf & Paddle Co. featuring embroidered lighthouse artwork and relaxed coastal styling inspired by the Jupiter Florida lifestyle.

Jupiter Lighthouse Strapback Hat Breaker Blue $39.95

Putty colored Jupiter Lighthouse Strapback Hat from Blueline Surf & Paddle Co. featuring embroidered lighthouse artwork and relaxed coastal styling inspired by the Jupiter Florida lifestyle.

Jupiter Lighthouse Strapback Hat Putty $39.95

White Jupiter Lighthouse Strapback Hat from Blueline Surf & Paddle Co. featuring embroidered lighthouse artwork and relaxed coastal styling inspired by the Jupiter Florida lifestyle.

Jupiter Lighthouse Strapback Hat White $39.95

Black marlin performance snapback hat designed for fishing boating and beach days in Jupiter Florida

Black Marlin Performance Hat | UV Lite Snapback $39.95

Two paddlers gliding over clear turquoise water near Jupiter, Florida — a Blueline Surf & Paddle Co. paddleboard and kayak rental experience.

Shop the Blueline Collection

Premium coastal apparel and beach lifestyle gear inspired by Jupiter, Florida.

Two men fishing from a boat on the Loxahatchee River in Jupiter, Florida, wearing Blueline Surf & Paddle apparel. Representing the South Florida lifestyle and men’s outdoor collection.

Blueline Men's Apparel

Blueline Women’s Apparel

Blueline Jupiter Surf Hats

Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background

Men’s UPF Sun Shirts in Jupiter, Florida

Paddleboarding in Jupiter Florida with Blueline Surf and Paddle Co. A family experience with kids on the paddleboards wearing Blueline UV Sun Shirts.

Blueline Kids Apparel

From The Blog

Our latest events, updates and reviews.

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Paddleboarder wearing a sombrero and fake mustache holds a small dog while posing on the dock during the Cinco De Mayo themed Tuesday Night Race League event at Guanabanas in Jupiter, Florida.

Cinco De Mayo on the Water - Week 9 TNRL

Sombreros, fake mustaches, dockside music, and more than 70 paddlers floating through the Intracoastal made this one of the wildest Tuesday Night Race League nights yet. Cinco De Mayo at...

TNRL Week 11 Recap: One More Week!

Week 11 of TNRL brought another huge turnout to the Jupiter waterfront, with more than 70 paddlers taking on the 2, 3, and 4.6-mile courses behind Blueline Surf & Paddle...

May Tuna Fishing in Jupiter Means UV Shirt Season

Light winds, blue water, bait running, and blackfin tuna feeding offshore. May in Jupiter is prime time for early morning fishing runs, and our Men’s UV Sun Shirts are built...

Jupiter Spring Essentials

Hand-picked gear for the boat, the beach, and the dock.

Shop JUP LIFE Apparel – Jupiter Florida Clothing & Lifestyle Gear

Jupiter Sucks Don’t Move Here t-shirt back graphic featuring Jupiter Lighthouse design in Jupiter Florida

Jupiter Sucks Collab T-Shirt – Indigo | Blueline Surf & Paddle Jupiter Florida $34.95

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Otto JUP Hat Blue / Pink $27.99

Men’s Blueline Vineyard Vines collaboration quarter zip pullover lifestyle photo

Blueline × Vineyard Vines Club Quarter Zip Coastline lightweight performance pullover in Jupiter Florida coastal setting

Blueline × Vineyard Vines Club Quarter Zip – Coastline | Jupiter Florida Coastal Performance Layer $148.00

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Women’s Jupiter Sucks Collab Crop Tee – Dark Heather Grey | Blueline Surf & Paddle $34.00

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Jupiter, Florida

The Blueline Story

Born in Jupiter, Florida, Blueline Surf & Paddle Co. blends coastal culture with surf, paddle, and beach lifestyle. Since 2010, we’ve connected locals and visitors through apparel, rentals, and community, helping people live the true Jupiter lifestyle.

Read Our Story

"Exploring Jupiter by paddleboard was the highlight of our trip thanks to the great folks of Blueline!"

Jane S.

About Blueline Surf & Paddle Co.

Blueline Surf & Paddle Co. in Jupiter, FL blends surf, paddle, and coastal living. From paddleboard and kayak rentals at our waterfront launch to our signature Blueline apparel, soft t-shirts, UV shirts, hats, hoodies and hand picked coastal lifestyle brands, everything is designed for comfort and South Florida living.