Celebrate 250 Years of America, Jupiter Style.
Board Shorts • Blueline T-Shirts • UV Sun Shirts
Shop the look
Shop the look
Shop the look
Shop the look
The Americana Edit
Shop patriotic apparel, hats, accessories, and summer essentials before you hit to the water.
For the Ladies!
Some of our favorites are back in stock, just in time for the summer!
Summer Collections are here!
From our Bahamas UV Sun Shirts, to our Blueline Water Resistant Hats, and gifts for Dad. We have added some products that we know you'll love.
Experience the Jupiter Lifestyle
10% off your order and never miss our new product arrival.
From The Blog
Our latest events, updates and reviews.
Why Hacky Sacks Are Filling Summer Backpacks
The humble hacky sack has staged an explosive, unexpected comeback. Driven by school cellphone bans, the classic 90s footbag has left the hallways and filled summer backpacks as an everyday...
TNRL Week 10 Recap: The Final Paddle of 2026
The final official TNRL of 2026 wrapped up Tuesday night in Jupiter after an 11-week season packed with fast paddling, dockside laughs, sunset races, music on the water, and one...
90° Heat, Salt Spray, Boat Day. New Products Tested!
South Florida heat, salt spray, tuna blood, and an offshore afternoon in Jupiter put the new ANETIK Ghostlite Tech Hoody and Triangle Lighthouse Excursion Rope Hat to the test. Lightweight,...
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Frequently Asked Questions About Blueline Surf & Paddle Co.
What is Blueline Surf & Paddle Co.?
Blueline Surf & Paddle Co. is a locally owned surf shop, paddle shop, and coastal lifestyle outfitter in Jupiter, Florida. We offer premium apparel, surfboards, stand up paddleboards, paddleboard and kayak rentals, surf accessories, lessons, and guided tours, all inspired by the South Florida lifestyle.
Where is Blueline Surf & Paddle Co. located?
Our surf shop is located in Jupiter, Florida, serving both locals and visitors throughout Palm Beach and Martin County. Our paddleboard and kayak rental dock launches directly from Guanabanas on the Intracoastal Waterway across from Sawfish and Fullerton Island, providing easy access to calm water, mangrove trails, and local wildlife.
What are your store hours?
Blueline Surf & Paddle Co. is open 7 days a week.
Sunday through Thursday: 9:00 AM to 7:00 PM
Friday and Saturday: 9:00 AM to 8:00 PM
We're only closed on Thanksgiving Day and Christmas Day.
What are your paddleboard and kayak rental hours?
Our rental dock is open 7 days a week from 9:00 AM to 4:00 PM, weather permitting. We offer premium paddleboard rentals, single kayak rentals, and tandem kayak rentals, with everything you need to enjoy a day on the water.
Do you offer paddleboard lessons and guided tours?
Yes! We host an Intro to Paddleboarding Tour every Friday at 10:00 AM, perfect for first-time paddlers. Private paddleboard lessons, kayak tours, and group experiences are also available seven days a week by reservation.
What brands do you carry?
We stock a carefully curated selection of premium surf, outdoor, and coastal lifestyle brands, including Free Fly, Johnnie-O, Marsh Wear, Rip Curl, O'Neill, and our own Blueline Surf & Paddle collection featuring locally inspired apparel designed for life on and around the water.
Do you sell surfboards, paddleboards, and paddles?
Yes. We carry surfboards from Channel Islands, Catch Surf, and Surfboard Trading Co. We also offer stand up paddleboards from Surftech, NSP, and Starboard, along with premium paddles from Quickblade and Vāmo for stand up paddleboarding and outrigger canoe paddling.
Do you sell performance sun shirts, surf hats, and coastal apparel?
Absolutely. We carry one of Jupiter's largest selections of men's, women's, and kids' apparel, including UPF sun shirts, surf hats, t-shirts, hoodies, swimwear, and everyday coastal clothing built for boating, beach days, surfing, fishing, paddleboarding, and the Florida lifestyle.
Do you sell surf accessories?
Yes. We carry everything you need for a day on the water, including surfboard fins, leashes, traction pads, wax, ding repair supplies, board shorts, paddle accessories, sunglasses, dry bags, and other surf and paddle essentials.
Why choose Blueline Surf & Paddle Co.?
Blueline Surf & Paddle Co. is more than just a surf shop. We're a locally owned business built around the Jupiter coastal lifestyle. Whether you're shopping for premium apparel, booking a paddleboard rental, finding your next surfboard, or looking for expert local recommendations, our knowledgeable team is here to help you enjoy everything Jupiter has to offer on and off the water.
