Surf Shop Jupiter FL | Summer Gear Is Here & Paddle Rentals

Gifts for Every Kind of Dad

From the Course to the Line Up, Off Shore and the Sandbar. We have something for every kind of Jupiter Dad.

Shop Father's Day

Summer Collections are here!

From our Bahamas UV Sun Shirts, to our Blueline Water Resistant Hats, and gifts for Dad. We have added some products that we know you'll love.

Bahamas Collection

Blueline JUP Trucker Hats

Man wearing a Blueline men’s UV sun shirt on a boat in Jupiter Florida with water and palm trees in the background

UV Sun Shirts for Men

Blueline x Williams Knife Co. RX Flipper Collection

From The Blog

Our latest events, updates and reviews.

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Paddlers racing during the final Tuesday Night Race League of 2026 in Jupiter, Florida as stand up paddleboards and surfskis move through the calm Intracoastal waterway at sunset behind Blueline Surf & Paddle Co.

TNRL Week 10 Recap: The Final Paddle of 2026

The final official TNRL of 2026 wrapped up Tuesday night in Jupiter after an 11-week season packed with fast paddling, dockside laughs, sunset races, music on the water, and one...

90° Heat, Salt Spray, Boat Day. New Products Tested!

South Florida heat, salt spray, tuna blood, and an offshore afternoon in Jupiter put the new ANETIK Ghostlite Tech Hoody and Triangle Lighthouse Excursion Rope Hat to the test. Lightweight,...

Cinco De Mayo on the Water - Week 9 TNRL

Sombreros, fake mustaches, dockside music, and more than 70 paddlers floating through the Intracoastal made this one of the wildest Tuesday Night Race League nights yet. Cinco De Mayo at...

Bahamas Bound

Our favorites for a weekend trip or summer escape.

Shop Bahamas Bound

Back graphic of Diamond Ghostlite Tech Hoody Charcoal featuring Blueline Surf & Paddle artwork

Men’s Diamond Ghostlite Tech Hoody Charcoal with lightweight UPF performance fabric in Jupiter Florida

Diamond Ghostlite UPF Sun Hoody Charcoal $90.00

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Back view of Bahamas Lobster UV hoodie featuring coastal island inspired artwork and performance fabric

Men’s light blue Bahamas Lobster UV hooded performance shirt worn outdoors in Jupiter Florida

Free Fly x BL Bahamas Lobster Lightweight Hooded UV Sun Shirt Glacier $74.00

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Back graphic of Diamond Ghostlite Tech Hoody Dark Olive featuring Blueline Surf & Paddle artwork

Men’s Diamond Ghostlite Tech Hoody Dark Olive with lightweight UPF performance fabric in Jupiter Florida

Diamond Ghostlite UPF Sun Hoody Dark Olive $90.00

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Marsh Wear hooded sun shirt heather smoke worn by model breathable UV fishing shirt Jupiter Florida

Marsh Wear Blueline hooded sun shirt light blue front view

Marsh Wear x Blueline Diamond Buxton Hooded Sun Shirt | Jupiter Performance Hoodie $59.00

Available in 2 colors

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Jupiter, Florida

The Blueline Story

Born in Jupiter, Florida, Blueline Surf & Paddle Co. blends coastal culture with surf, paddle, and beach lifestyle. Since 2010, we’ve connected locals and visitors through apparel, rentals, and community, helping people live the true Jupiter lifestyle.

Read Our Story

"Exploring Jupiter by paddleboard was the highlight of our trip thanks to the great folks of Blueline!"

Jane S.

About Blueline Surf & Paddle Co.

Blueline Surf & Paddle Co. in Jupiter, FL blends surf, paddle, and coastal living. From paddleboard and kayak rentals at our waterfront launch to our signature Blueline apparel, soft t-shirts, UV shirts, hats, hoodies and hand picked coastal lifestyle brands, everything is designed for comfort and South Florida living.